So the Conservative Party has unleashed the campaigning machine on Michael Ignatieff, who is supposed to be the Liberal Party's messiah. The attack ads in English and French (which can be viewed
here) are aimed mostly at his absence from Canada, his unflattering quotes about Canada and Quebec and his lack of policy on the economy.
I think Ignatieff's previous disdainful writings should come back and bite him, as what goes around comes around. Some of the ads definitely rock, but I'd like to offer some constructive criticism. I take the
"What makes us Canadian" ad as the gold standard, because it is great!
Exhibit A:
Country (EN). Efficient in portraying flipping loyalties, though as an immigrant myself I think it is good practice to be loyal to the country that hosts you. Should have focused more on the quotes about how Quebec is no different from Minnesota except for signage, or how of Canada he only missed Algonquin park.
Exhibit B:
Arrogance (EN). The Algonquin quote is out of context here, being cosmopolitan isn't a sin and sometimes people can be derogatory to themselves for fun. Ignatieff is elitist, and that would have worked much better.
Exhibit C:
Economy (EN). Good attack ad, but the "invisible man" quote should have been voiced and prominent. The
French version is absolutely fantastic: no policy and lots of taxes, clear and snippy.
Exhibit D:
Hypocrisy (EN) (FR). Just! Plain! Useless! An attack ad against attack ads, and the French version is mute. Give me a break! At least three other Tories are incensed:
Raphael Alexander,
Hugh MacIntyre and
Gerry Nicholls, while
Darryl Wolk is of the contrary opinion.
Exhibit E:
Quad (FR). An attack ad on Ignatieff's policy and sayings on Quebec. You know what? It's a good one!
Exhibit F:
Photo (FR). Rubbish. One good jab and three random swing-and-amiss that do more damage than good. Leaving Canada for 34 years is no sin
per se, attachment to the country where you live is expected by Conservatives of new immigrants, while ridiculing someone for speaking Parisian instead of Quebec French paints you both as a redneck and an anathema to Acadians. Attack ad FAIL.
All in all a fairly average array of attack multimedia. Some of it "ouch", however I expect more. The "What makes us Canadian" ad is fantastic because it appeals to Canadians' pride in their history and country, shattering that with Ignatieff's name. We need to tap into this pride and this joy of being Canadian, and that's the kind of message that will take us to a majority government.